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Research papers

Some consideration in the application of market research

It is usual in reviewing the applications of market research, to itemise each particular field of operation, to discuss the techniques employed under each heading, and to refer to possible developments. In this paper, I propose on the one hand to...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: David Godwin
June 15, 1959
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Citation

Godwin, D. (1959a, June 15). Some consideration in the application of market research. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/some-consideration-in-the-application-of-market-research


Research papers

Some consideration in the application of market research (French)

It is usual in reviewing the applications of market research, to itemise each particular field of operation, to discuss the techniques employed under each heading, and to refer to possible developments. In this paper, I propose on the one hand to...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: David Godwin
June 15, 1959
×

Citation

Godwin, D. (1959a, June 15). Some consideration in the application of market research (French). ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/some-consideration-in-the-application-of-market-research-french-